One of the crucial elements of a successful CRM implementation is to gain a clear understanding of the expected ROI (Return on Investment).
Get this right at the outset and you will be able to share realistic expectations throughout your organisation, scale your initial budget up or down and understand the likely impact.
Following ten years of research we’ve identified 7 steps to follow to calculate the ROI of a CRM implementation. We’ve put them all in our free guide which covers:
- An analysis of where you are now,
- How well are sales and marketing performing,
- The impact of implementing a CRM on your company’s financial performance,