Once you’ve planned your social media strategy, written some great posts and caught some leads, you need to convert them! While the principles are similar to converting leads from other sources, social media has some quirks...
Investing in CRM software is a big step for any organisation, and very few boards will just wave it through.
Our 10-step guide walks you through how to:
- Define the business outcomes you want to achieve and identify the changes you need to make
- Understand the project context and work out the commercial benefits
- Define your CRM project budget, costs and ROI
- Make sure your CRM project stays on track and gets approval from key stakeholders