Established in 1975, Palagan specialises in the manufacture of customised high performance polythene packaging. Its products include furniture packaging, pallet covers, heavy duty sacks, and a range of tubing and sheeting.
It sells directly to industry and has hundreds of customers, almost all of which are in the UK. With improving customer service and sales visibility at the top of the agenda Palagan looked for a solution which could provide customer insights and pipeline management and were impressed by Workbooks approach.
With sales management, quoting and lead management all running through CRM within 6 months Workbooks has already yielded significant benefits for the firm, and has opened-up many other opportunities for the future.