Non-gated Whitepapers

The Media & Publishing industry is in a state of transformation, with new players continuously entering the market, leaving consumers spoilt for choice. The keys to driving subscriptions, content engagement, advertising...

How CRM can revolutionise your subscription business The publishing and media industry has had an interesting decade. The growth in digital and social media has meant that traditional advertising spend has been spread more...

As the publishing model has evolved in the digital age, the businesses that are thriving are the ones who have successfully adapted to the new norm. They have accepted that diversification is a natural part of their business model...

The internet has changed some industries more than most and the publishing and media industry is a prime example. It’s mainly down to the fact that traditional advertising revenue streams have been affected by the increase in...

Our Users Have Spoken! Workbooks has been named as a High Performer in G2’s Summer 2022 Grid® Report for CRM. G2 is the world’s leading B2B software and services review site. Its influential Grid® Report for CRM ranks...

Sales and marketing should, in theory, be perfectly aligned. Their core objective is the same – increasing revenue – and their activities overlap in many ways. Yet in reality they take different approaches to it, use different...

In the age of 24/7 news machines and social media, the one thing the world is not short of is content. Fake news, content marketing, the proliferation of online media outlets – the competition facing publishers and media...

The Importance of calculating ROI The potential business benefits of a CRM implementation are widely recognised. CRM can help drive revenues from both existing and new customers; it can reduce costs right across a business; it...

Change in the corporate world isn’t always easy. When you think of big transformation projects, new leadership or restructuring, you tend to think of disruption and upheaval. But usually change – when it is done properly -...

SpotlerUK was launched – initially as Communigator – in 2005 with the aim of improving marketing automation. Powered by AI, SpotlerUK is a leading marketing automation and lead generation software provider. Spotler offers...

Deliver the right propositions to the right people at the right time and in the right way using CRM capabilities. CRM is increasingly used by the marketing function to help segment customer data, gain insights into customers,...

A successfully implemented CRM solution can deliver tremendous value to your organisation, helping you to grow revenues and reduce operational costs. At Workbooks, we have produced this CRM readiness checklist to help guide you...