CRM software is integral to the day-to-day running of most businesses, but for many, CRM has failed to deliver. In a recent survey conducted by Workbooks, 50% of respondents had already switched CRM at least once.
According to the survey, the leading cause of CRM failure was a poor fit for business needs. Yet, for most, features and functionality remained the most important factor in choosing CRM software.
We detail the three big deployment questions behind a CRM project.