We surveyed 200 SMEs, 145 in the UK and 5 in the US. Around a quarter of respondents were in marketing roles, a quarter in sales, with the others split across the C-suite, customer service, finance and so on.
In terms of size there was a fairly even spread from those below 50 employees up to those with more than 1000. And just over two-thirds of respondents already had a CRM platform.
These three studies have provided a unique dataset and insight into how the experiences of the past two years have changed the way SMEs view and use CRM platforms. We have pulled out four insights from the data and explore them more fully in this paper