Campaign Membership

Tracking and managing members (People, Leads or Organisations) that are being targeted by a specific Marketing Campaign can be extremely time-consuming and complicated. Creating the list of members, understanding their status in respect of the Campaign and carrying out follow-up Activities can be a costly process and therefore efficient management of this will help improve anticipated ROI.

Within Workbooks it is very straightforward to identify members for a Campaign using the reporting mechanism and to associate them with a Campaign. This can be done either en masse, ie from a report, or one at a time, from the Campaign screen using the Members tab or directly from within the Lead, Person or Organisation record using the Campaigns tab. Open the required Campaign, select the Members tab, and click the Add button.

You will be presented with a choice of adding a member one at a time using the Add People, Add Organisations or Add Leads options. Or you can add members en masse using the Add Members Selected from Report, Add members from a Mailing List or Add members from a Marketing Campaign options.

You can tick the checkbox called Update Status when adding members from Marketing Campaigns, Mailing Lists and Reports, to update the existing member campaign status to the selected status of the current campaign. You can also find this checkbox in the search window when adding individual members to a Marketing Campaign.

Creating a membership report can be done using the standard Workbooks reporting mechanism. Once saved it will be available for selection from within the campaign membership module. A member of a Campaign will always be assigned a Membership Status specific to that Campaign. This can be used to record the member’s response to Campaign communications or perhaps to record that they have accepted or declined an invitation. The list of possible statuses for a given Campaign is set up in the Member Status tab by clicking Add Status. To change the status of a member, click the member status in the Members tab and amend accordingly.

You can also add custom fields to the members, to enable better segmentation and categorisation for your Marketing activities. These fields can be set up through the Configuration menu, after which they can be edited within the campaign by clicking on the Member Status value, and selecting desired Membership Status in the Window that opens.

You can select and edit the relevant custom fields that you have added in here, which allow you to record more specific data that is relevant to the member for this Campaign, such as the Media Formats that the member is interested in, as per the example below

After creating these fields, they can then be added as columns in the Members View, which you can use to either filter against or sort by, depending on your requirements

You do not need to individually update the Member details since these fields can be modified and filled in through the use of a Bulk Update.

You can make the Assigned To column visible and apply a filter to this, which makes it easy for the relevant user(s) to focus on following-up with the accounts that they ‘own’. The follow-up activities of a Campaign could be a telephone call, a personal email, a meeting or potentially a follow-up email as part of an email Campaign. All of these activities can be managed from the Campaign itself. A Mailshot can be sent from within the Mailshots tab.