Introduction to GatorMail

What is GatorMail?

GatorMail is an advanced email marketing tool enabling you to send automated, targeted marketing messages via email to any Mailing List, which helps to generate Leads, increase sales, strengthen customer relationships and drive efficiency.

For new business GatorMail allows users to focus on: 

• Delivering a personalised message 
• Lead nurturing
• Gaining greater market insights 
• Unifying the Sales and Marketing Team 

When working with existing customers GatorMail helps users to: 

• Maintain a personal touch as they grow 
• Sell more 
• Manage subscriptions and renewals 

GatorMail further improves efficiency across sales and marketing teams by: 

• Removing data silos and duplication 
• Creating a single customer view 
• Providing better quality prospects with higher quality engagement 
• Increasing conversion rates and ROI

GatorMail Setup

The Workbooks Support team will be notified when a GatorMail licence has been added to your Contract. They will need to know the domain you will be using within GatorMail (this is normally different from your main business domain). More information on this can be found here.

Support will set up the integration in your system and liaise with Spotler to ensure everything is ready for you to start using GatorMail – they will be in contact with you if they require any further information.

As part of the integration, the Support team will set up an API key with the following capabilities:

• Create Marketing Campaigns
• Modify Marketing Campaign
• View Marketing Campaigns
• Create Mailing Lists
• Modify Mailing Lists
• View Mailing Lists
• Create Online Activities
• Modify Online Activities
• View Online Activities
• Create Parties (People and Organisations)
• Modify Parties (People and Organisations)
• View Parties (People and Organisations)
• Create Sales Leads
• Modify Sales Leads
• View Sales Leads
• Manage Mail Shots
• View Mail Shots
• Manage Domain Names
• View Domain Names