Web Insights - Workbooks

Your marketing team are always on the lookout for more leads to drive growth, and your website is probably a core element of your marketing strategy.

But only a small percentage of your website visitors make contact with you – many just look around and then leave. Who are those people? What are they interested in? What are they looking at on your website?

Getting this information is easy with Workbooks Web Insights. Web Insights is a web analytics tool that identifies your website visitors and tracks what they are looking at (pages viewed). And all the online activities information is automatically recorded in Workbooks CRM against Organisations, Leads and People, giving you ‘in context’ actionable insights to transform your sales engagement.

Identify companies and individuals

With Web Insights, you can easily find out the companies that are on your website. You get demographic information to help you validate that they are the right target for your business. And you get information about the key decision makers so that you can nurture them.

Web Insights uses advanced analytics to identify organisations by IP address and individual visitors via cookies. Leveraging both public and the vast Spotler private databases, Web Insights gives you access to millions of records and offers one of the highest and most accurate IP match rates in the industry.

Combine this data with the information you already have in Workbooks CRM and you get a detailed understanding of your website visitors, helping you to easily and automatically identify new opportunities for your business.

With Web Insights you can track which pages visitors are looking at on your website. And using page scoring, Web Insights can help you identify the ‘hot’ opportunities so that you can prioritise accordingly.

Web Insights reports include:

Hot new prospects on your website
People on your website today, last 7 days, last month…
Most viewed pages by visitor type
People on your website with an open opportunity

By combining website traffic analytics with your CRM information, Workbooks Web Insights helps you:

Identify new leads in real-time, including which ones to focus on first
Identify who in your current sales pipeline is actively researching or engaged

The value of Web Insights extends beyond generating more leads, accelerating sales cycle and closing business more effectively. By better understanding what content is of interest to whom, you can maximise your website ROI, provide better customer experience and easily identify cross-sell and up-sell opportunities.

Web Insights give you the knowledge to drive a more effective sales cycle and a better customer experience and gives you an edge you never had before.