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How to use CRM for more effective account management  Customer relationship management and client account management aren’t one and the same - but if you created a Venn diagram of their goals and strategies, you’d see...

Welcome back to Support. This month we are having a deeper dive into our internal support processes to help explain a little more about how we work day-to-day and how we resolve your queries.   How do we process your Support...

The notion of digital transformation has elevated from buzzword to business imperative since the pandemic. In 2022, the need to accelerate digital transformation and build greater agility into the business remains top of the...

Opening the door to Customer Support - Part 1 In Customer Support we are all about resolving customer’s issues in as efficient and effective way as possible. With that in mind, over the coming months we thought we would let you...

Now more than ever, the B2B marketer is responsible for a successful lead nurturing strategy. If you don’t, you risk making the divide between marketing qualified leads (MQLs) and sales qualified leads (SQLs) even greater...

When it comes to customer relationship management (CRM) reports, things can go one of two ways. Either, it can: Drive results Drive you up the wall When done right, your CRM reports should reflect your key performance...

Given the turbulent few years caused by COVID, the speed at which the economic outlook continues to change in 2022 has surprised many businesses. At the start of the year, the main challenge for companies was how to manage growth...

Business Development Reps are the backbone of every company. They’re responsible for creating new revenue and growth opportunities that will help the business achieve its goals and allow it to thrive in the market. No pressure,...

Once you’ve planned your social media strategy, written some great posts and caught some leads, you need to convert them! While the principles are similar to converting leads from other sources, social media has some quirks...

Email marketing is one of the most profitable digital marketing channels. It is a proven way for businesses to reach and engage their customers and it even delivers an ROI of $42 for every $1 spent. Most businesses eagerly rush...

If you went on a first date with someone, and they suddenly proposed to you, what would you do? We imagine you would turn around and get away as fast as you could.   It’s likely that even if you liked the “keen dater”...

 The CRM market is downright daunting. CRM now represents the biggest software sector in the world, with projected revenues to reach nearly $104 billion by 2025. So if you’re struggling to gain traction with your CRM...