The No-Bullsh*t CRM: Check out Workbooks’ new campaign

Is it a bird? Is it a plane? No, it’s a bull. And it’s charging its way onto an advert near you. You can check out our new brand video here.

Our new campaign just launched, and we’re thrilled to let the bull loose across billboards and adverts in the UK and US. The theme of our campaign is The No-Bullsh*t CRM, because we really do believe the market is broken. Too many sales and marketing leaders – 64% according to our latest survey – feel trapped by their CRM provider. And anyone that’s looking for a CRM for the first time will be shocked at some of the sales tactics CRM providers are using.

A lot of people feel that their CRM software or support isn’t up-to-scratch with over 50% of sales and marketing leaders feel they’re overspending on their CRM. This is fueled by poorly implemented systems, CRM providers prioritizing their biggest customers and neglecting the rest, and sales tactics to get you to spend as much as possible.

We’re letting everyone know with our No Bullsh*t campaign that you don’t have to settle for bad CRM. And although it may feel like you’re stuck with your provider, you can save money, improve operations and grow your business by moving to a more suitable provider.

Workbooks’ CRM solution is specifically for midsize businesses. And it’s our goal to ditch the bullsh*t and prove you can get trouble-free CRM.

Feeling stuck with your CRM provider?

Worried about disruption to staff with a new CRM? Workbooks have created different implementation packages so that you can get started quickly and easily. These include SelfStart and JumpStart.

Don’t want to spend money moving? Workbooks is a lot more affordable than the big brand names, we don’t cap features, and we don’t force all of your users to use the same editions so you only pay for what you need.

Not sure moving will give you what you need? Shared Success is here to help. You get a two-day workshop with expert consultants that help you map out everything you’ll need from a CRM.

You get a personalized roadmap so that you can feel a lot more confident in the outcomes of a new CRM. The best part? You can do this with no commitment to buying from Workbooks. We’re here to help you get the best results, even if that means you don’t choose us.

Want to know which red flags to look out for?

• Here are some of the signs of a bullsh*t CRM or provider:
• Charging extra for basic functionality
• Having to upgrade all users to be on the same edition
• Capped functionality
• Overly complex pricing
• CRM software that isn’t giving you the functionality you need
• Your provider won’t implement your CRM themselves
• No consultancy before committing to the contract

If you want to know the full list of red flags to look out for when it comes to CRM providers, check out our guide: What is a bullshit CRM?

There’s more to come with our No Bullsh*t campaign so keep an eye out for our ads, socials, and other marketing. And of course – if you want to chat about how to avoid the bs – talk to us today.