APL Media joins up its business with Workbooks CRM

As Commercial Director, Matt Midworth manages APL Media’s sales team of 35 people, together with the sales process that supports them in contacting and booking clients.

“Ultimately, success at APL Media comes down to sales figures,” explains Matt. “It’s about maximising revenues across all our different revenue streams – what we’re generating in sales on a daily, weekly, monthly basis, whether that’s newspaper supplements, magazines or events.”

Four years ago, the CRM system at APL Media was very limited in its usage – the sales team used the system for order processing, but, crucially for Matt and the senior management team, it lacked the ability to integrate with APL’s finance and production teams.