Coeliac Delivers An Outstanding Experience For Their Members

Coeliac UK is the charity for people who need to live without gluten. It is a membership organisation established in 1968 that was originally set up to provide information and support to people diagnosed with coeliac disease. The charity also provides independent, trustworthy advice and support for anyone living gluten-free, and campaigns for gluten-free options in more places. They also fund crucial research into coeliac disease and to ways to manage the impact of gluten.

Coeliac UK decided to open its membership to all people following a gluten-free diet for reasons other than coeliac disease, and now this group makes up 10% of its members.

This was a major strategic shift for the organisation and it necessitated a transformation of its business processes…