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Datasound Laboratories Ltd (DSL) designs and manufactures electronic products including touch screen, toughened and panel PCB solutions which are used across a wide range of industrial environments including food, pharmaceuticals and packaging production which require computing solutions that meet the demands of industrial environments.
When Rory Dear joined DSL as Managing Director he quickly identified several areas for business improvement, and with a focus on improving business data visibility, he sought a CRM solution with enough broad functionality that it could easily be adapted to support his growing business.