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Scottish Motor Trade Association Went From Reactive To Proactive
Since its inception in 1903, the Scottish Motor Trade Association (SMTA) helps to promote and protect the interests of its members, providing them with a number of business services, offers and commercial opportunities.
A number of fragmented systems were in place across the business, but as each group was unable to share information effectively or efficiently the lack of visibility was stalling commercial growth.
SMTA needed one system that could be accessed by the whole organisation. Workbooks Shared Success approach to help them build a tailored CRM solution which would deliver exactly the functionality needed by the business.