Newsroom

Company growth is the objective of most senior managers and owners who are forever seeking ways to expand and build their business. However, whilst ultimately desirable, and, generally considered a show of success and power,...

What is CRM? CRM stands for customer relationship management CRM stands for customer relationship management – which does a lot to explain what CRM is. Distilled, CRM is simply a tool that helps you manage your relationships...

How mid-sized tech firms can leapfrog bigger players Back in 1999, Christopher Locke, Rick Levine, Doc Searls, and David Weinberger published a series of 95 proclamations on an unknown website which eventually became known as The...

There are rare occasions when technology breaks out of the bonds of the geeks in the basement and impinges on the national consciousness. The debate around AI is just one of those occasions. Politicians, business leaders, trade...

Buying in the B2B space now involves an average of 6.8 people, according to Harvard Business Review.  It’s likely that at least one member of this group will sit in the C-suite. So why not go direct to them? Just like any...

The partnership model at accountancy firms is a ‘win win’ for clients, because it means even the most senior accountants are hands on. But because accountants spend so much time on client work, there are other areas of the...

Customer experience has never been so vital for businesses. In a cutthroat market with minimal differences between competitors’ features and pricing, customer service is wielded as the ultimate weapon to win clients over and...

Extended integration saves time and increases productivity Reading, UK, September 24th, 2019 - Workbooks, a British cloud-based Customer Relationship Management (CRM) and marketing automation vendor, today announces a new...

In an ideal world, marketers would have all the information necessary to fully understand each client in their roster. Customers would readily interact with all your marketing tactics and trust every recommendation from your...

By now, you all know that content is king and context is God. Obviously, without content, it’s impossible to reach users and give them a taste of your brand. But even with content, marketers fail to reach users as the online...

After identifying the need for a CRM system to help drive revenue, reduce operational costs and improve customer experience, and selecting the right technology, your CRM journey should be well underway. But what if your...

You have a great new shiny, CRM system, all singing, all dancing – you blew the budget. But there’s a problem – adoption is poor, you can’t use it the way you want to. There are few things in life more frustrating than...