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APMG-International selects Workbooks CRM for key systems

Type: #PR

14th February 2013, Reading, UK: APMG-International, the provider of specialist qualifications for knowledge-based workers, including PRINCE2® and ITIL®, has selected Workbooks CRM to underpin a number of core systems in its business: as a sales/marketing system for its global sales team and a service desk for the many thousands of monthly enquiries received by APMG.

APMG shortlisted Workbooks after extensive comparison.

Richard Pharro, CEO of APMG, said “Workbooks addresses our specific business needs and is ideally suited for a company of our size. We chose Workbooks because of its CRM functional strength, flexibility and commercial advantage. The system enables APMG to address a number of business requirements and will bring top line and bottom line benefits to our operational efficiency as we continue to grow.”

APMG-International has a global reach. Its rigorous assessment process is recognized throughout the world and includes certifications in areas such as ITIL, PRINCE2, ISO/IEC 20000 and MSP®. APMG is the official accreditation partner for the Cloud Industry Forum.

John Cheney, CEO of Workbooks, said “We are pleased to again be selected by a successful organisation that was listed in The Sunday Times Profit Track as one of the UK’s fastest growing companies. Our combined strength and breadth of functionality, UK hosting, efficient implementation and attractive licensing costs are continuing to build momentum in the UK. The Workbooks community is growing fast.”

About APMG International

APMG-International is a global examination institute. Our portfolio of qualifications includes ITIL®, PRINCE2®, MSP®, and M_o_R®. Our Accredited Training Organizations have gone through the most rigorous assessment process in the industry. Our commitment to high standards means candidates can be proud of their achievement. Our examinations are available throughout the world and we work with 21 languages. In 2012 APMG was granted the Queen’s Award for Enterprise in International Trade.

About Workbooks

Workbooks delivers cloud-based CRM and Marketing Automation applications to the mid-market, at an affordable price. Workbooks extends beyond sales, marketing and customer support to include order management and fulfilment, invoicing and supplier management, at a price which is typically 50-70% less than solutions such as Salesforce or Microsoft Dynamics.

Workbooks joins up the entire organisation around data and processes, promoting teamwork and collaboration. It provides a single 360 view of customers and the information is accessible anytime, anywhere. Productivity is increased, operations are streamlined, insightful decisions are made and the business is better equipped to differentiate against the competition.

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PRINCE2® is a Registered Trade Mark of The Cabinet Office

ITIL® is a Registered Trade Mark of The Cabinet Office

MSP® is a Registered Trade Mark of The Cabinet Office