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Ashtons Hospital Pharmacy Services selects Workbooks CRM to support Growth through Enhanced Sales and Marketing

Type: #PR

Reading, England, 1st May 2014

Ashtons Hospital Pharmacy Services, a successful provider of specialist pharmacy services to independent hospitals, hospices and clinics in the UK, has selected Workbooks CRM to improve customer service, manage contract renewals, and provide sales and marketing automation to support growth in other market sectors.

Ashtons is entirely dedicated to benefitting hospital pharmacies and provides comprehensive, cost-effective and innovative services including next day supply of medication and sundries, clinical pharmacy services, regular hospital visits from Specialist Mental Health Pharmacists, and a portfolio of training designed for hospital clinical staff.

“The investment we’ve made in an online ordering portal, integrated with our Sage 200 ERP system, is working well for existing customers,” said Laurence Sprey, Ashtons’ Managing Director, “but we also required a solution to allow our sales and marketing team to develop opportunities to maximise revenue from new and existing market areas.”

Chris Burrell, Marketing Manager, continued: “We urgently needed a CRM solution with marketing automation to help us actively promote our services to prospects, process incoming leads and enquiries, assign them to the appropriate individual in the team, and then ensure the enquiry is managed to completion. We looked at a number of CRM solutions, including SageCRM, but it soon became obvious that Workbooks provides the best fit for our current requirements, with the broad functionality to meet future requirements too.”

Aware of the benefits of cloud-based solutions, the CRM requirements identified by Ashtons also included a 360 degree view of the customer and prospect database, including emails and previous activities, and the ability for staff to track details of prospect and customer interactions, create quotations, and build lists for email marketing and other campaigns.

“Ashtons is a good example of a successful mid-range British company that has out-grown spreadsheets but struggled to find the right CRM solution to deliver the next level of growth,” said Ian Moyse, Sales Director at Workbooks. “Many Workbooks customers are pleasantly surprised to find a local company with a world-class CRM solution, and we are proud to be selected by the team at Ashtons.”

“Collating accurate data has always been very difficult and time-consuming, making pro-active management very challenging,” confirmed Sprey. “It is essential for managers to be able to quickly view key performance information and identify and manage any issues, and the extensive reporting and dashboard functionality within Workbooks was another key factor in our decision.”

About Ashtons Hospital Pharmacy Services Ltd

Ashtons Hospital Pharmacy Services is a highly respected and successful provider of specialist pharmacy services to independent hospitals, hospices and clinics in the UK. Over many years Ashtons has developed a comprehensive range of services, many of which are available to all of our hospital clients as part of the professional service fee.

We are not a community pharmacy. We are entirely dedicated to benefiting our hospitals, and our commitment and focus allows us to develop highly comprehensive, cost-effective and innovative services.

About Workbooks delivers world-class CRM and business applications to the mid-market, at an affordable price and with functionality that transforms business.

Unlike traditional CRM solutions, extends beyond sales, marketing and customer support to include order management, order fulfillment, invoicing and supplier management. This business functionality is delivered out-of-the-box at a price which is typically 50-70% less than enterprise solutions such as Salesforce, Microsoft Dynamics and Netsuite.

For more information visit

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