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Connection2 Selects Workbooks Cloud CRM to manage its sales and marketing operations

Type: #PR

Reading, England, 14th May 2014

Connection2, a specialist B2B sales and marketing agency, has selected Workbooks CRM to manage its sales and marketing operations, after diligent comparison of available solutions.

Thomas Hughes, CEO of Connection2, commented: “We went to market for a system that was going to be easy to adopt and affordable to enable us to better engage and manage clients. We reviewed several systems and found Workbooks met all of our needs from both a technological and a business partner perspective. Its windows-like interface will make it easier for our users to adopt and we expect to expand its use in the future.”

Ian Moyse, Sales Director at Workbooks commented “We are pleased to be selected by a leading Marketing and Telemarketing agency with experience in the IT sector, making it one of many now using Workbooks CRM.”

Hughes continued, “We chose workbooks as we recognised how easy it is to use and configure ourselves, whilst being very affordable for the power it offers. We compared other telemarketing focused systems, but found Workbooks as feature rich, yet more robust. The ability to have a close working relationship with a UK vendor was also of favour.”

Workbooks has continued to grow its customer base and has recently enjoyed success in the CRM Wars, ahead of 31 other CRM vendors.

About Connection2

Connection2 is a leading B2B sales and marketing agency specialising in social and digital marketing, who specialise in creating, managing and delivering on sales / marketing campaigns for technology brands in the EMEA region. Providing integrated demand generation, channel development and managed social media services for leading global brands as well as many rising stars of the tech world for the past 15 years, Connection2 were ranked as one of the top 20 fastest growing agencies in Europe for 2012.

About Workbooks delivers world-class CRM and business applications to the mid-market, at an affordable price and with functionality that transforms business.

Unlike traditional CRM solutions, extends beyond sales, marketing and customer support to include order management, order fulfillment, invoicing and supplier management. This business functionality is delivered out-of-the-box at a price which is typically 50-70% less than enterprise solutions such as Salesforce, Microsoft Dynamics and Netsuite.

For more information, visit

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