Back to our Resource Centre

DLW Flooring selects Workbooks for their Global CRM Rollout

Type: #PR

DLW Flooring is one of Europe’s leading manufacturers of floor coverings, with worldwide sales offices. For over 130 years, the DLW brand has stood for top-quality, innovative floor coverings which are made in Germany. They are the flooring specialists for building projects in different market areas such as healthcare, education, retail, offices or hotels. They sell through a number of channels, including direct sales force, distributors and agents. 

This global background required a CRM solution that could consolidate all of their data currently spread across multiple systems into a single, easy-to-use database to structure and improve the profiling and segmentation of their customers.

Headquartered in Germany, DLW Flooring have recently selected Workbooks as their preferred CRM platform to roll out to 150 sales people across Europe in over 10 countries. They chose Workbooks over, Microsoft Dynamics and SAP. 

Remco Veeneman, CEO, DLW Flooring commented: “We were looking for a CRM solution to help our sales teams grow revenues and manage our clients more effectively, after reviewing the CRM market we are pleased to have chosen Workbooks. We feel the combination of their technology platform and consulting expertise is the best fit for our business”.   

John Cheney, CEO, Workbooks commented: “Unlike many vendors, we provide not only the software but also the full implementation services and on-going support our customers need. Our team are already working directly with the DLW Flooring team in Germany and our consultants have been on-site in Stuttgart to define their requirements.  It’s this direct relationship that will help us ensure DLW Flooring’s CRM project runs successfully and we look forward to having them on-board.”

About Workbooks delivers world-class CRM and business applications to the mid-market, at an affordable price and with functionality that transforms business. Unlike traditional CRM solutions, extends beyond sales, marketing and customer support to include order management, order fulfillment, invoicing and supplier management. This business functionality is delivered out-of-the-box at a price which is typically 50-70% less than enterprise solutions such as Salesforce, Microsoft Dynamics and Netsuite. For more information visit