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HIT Training selects Workbooks to Support Growing Sales Team

Type: #PR

Reading, England, 18th July 2013

HIT Training Ltd has chosen to roll-out the Workbooks cloud based CRM system across its sales and marketing teams to manage its customer engagement, improve customer interactions and increase productivity.

By providing training courses in the hospitality industry, HIT Training helps employers to increase the effectiveness and profitability of their staff, to develop learners’ personal, economic and social status, and to enhance the level of service given to their customers and clients.

Due to recent growth, HIT needed a CRM system that would improve internal communications, provide a central repository for all its customer interactions and engagements, and help improve the quality of customer service it provides to its learners and employers. There was also a need to provide more consistent and coherent marketing to selected customer segments, and provide greater management visibility of customer information and trends.

Huw Wigley, Business Development Manager at HIT, commented: “In the course of an intensive procurement process we considered a range of leading CRM systems including Salesforce, Oracle and SAP, before selecting Workbooks. We felt it was a real advantage to deal directly with the vendor of the technology, and found Workbooks delivered all the functionality we need and is far more cost-effective.”

Ian Moyse, Sales Director at, commented: “We are often shortlisted alongside large brand names such as Salesforce and MS Dynamics, and we have found that an increasing number of customers are selecting Workbooks as a result of the scope of functionality we offer at a more affordable price. As confirmed in the recent G2Crowd CRM report, Workbooks delivers a quicker implementation, a higher user adoption rate and faster ROI than the leading CRM vendors.”

Huw added: “Our requirements are typical of many training organisations, covering: visibility of sales activities, actions, communications and results; tracking organisations and people to keep in touch with learners and employers; easily segmenting our contacts to ensure the most effective use of our marketing resources; and powerful, flexible management reporting. We will initially roll out Workbooks across our growing national Sales and Marketing teams, and hope to expand this to our Training Assessors and the Finance team as we progress. We were looking for a company to help us on our ‘CRM journey’ and believe Workbooks will be a valuable partner for our business.”

HIT joins other training organisations selecting Workbooks such as APMG the provider of specialist qualifications for knowledge-based workers, including PRINCE2® and ITIL®, and RTITB the largest forklift training accrediting body in the UK and Ireland.HIT Training Ltd was founded in 2006 by a small group of directors who successfully established and developed ‘Hospitality Plus’, which became the major training provider for the hospitality and leisure industries prior to its sale.

Like our trainers and assessors, everyone – and we do mean everyone – has worked in the industry, gaining valuable experience and understanding of what learners and employers need from both perspectives. We really can put you first! HIT has supported over 30,000 learners at over 7,000 employer sites across the country.

Our aims are simple: to help employers increase the effectiveness and profitability of their staff, to develop learners’ personal, economic and social status and to enhance the level of service given to their customers and clients. This is reflected in the success of our learners and the quantifiable improvements and benefits for their employers.Workbooks delivers cloud-based CRM and Marketing Automation applications to the mid-market, at an affordable price. Its services extend beyond sales, marketing and customer support to include order management and fulfilment, invoicing and supplier management, at a price which is typically 50-70% less than alternatives such as Salesforce or Microsoft Dynamics.

Workbooks unites the entire organisation around data and processes, promoting teamwork and collaboration. It provides a single 360-degree view of customers and the information is accessible anytime, anywhere. Productivity increases, operations streamlined, insightful decisions made and the business is better equipped to differentiate against the competition.

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Christelle Fraysse