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Melcrum selects Workbooks CRM to transform its internal business processes

Type: #PR

Reading, England, 5th November 2013

Melcrum, one of the leading international authorities on best practice, emerging trends and strategy in internal communications, has selected Workbooks CRM to manage its internal business processes.

With offices in the UK, US and Australia, Melcrum provides advice and guidance to large international businesses on effective internal communications. Melcrum makes its knowledge and expertise available to a large network of members through publications, research, events, training courses, forums and websites.

Once implemented, Workbooks will manage all of Melcrum’s sales and marketing activities, order management and invoicing. Workbooks will also integrate with Melcrum’s corporate website, enabling the company to take training bookings online and manage subscriptions via a user portal. Melcrum selected Workbooks against competition from Salesforce partnered with Bluewolf consulting services.

Victoria Mellor, CEO and Co-Founder of Melcrum commented: “We chose Workbooks because it appealed to us that a single vendor could deliver the entire solution. Workbooks offers a solution that will enable us to increase revenue, streamline many of our manual business processes, and, ultimately, future proof our business. It was important to us to select a scalable system that will be able to develop and grow as we do. What’s more, Workbooks offered a more cost effective solution than the other vendors and consultants we shortlisted.”

John Cheney, CEO at Workbooks commented: “We are very pleased Melcrum Ltd. has selected Workbooks as the platform to grow its organisation and we look forward to working together over the coming months.”

About Melcrum

Melcrum is the world’s leading source for internal communication strategy working alongside leaders and teams around the globe to build skills and best practice in internal and employee communication.

About Workbooks provides cloud-based CRM and business applications to help organisations run more effectively. Our suite of products enable our customers to grow sales, improve marketing, provide better customer support and streamline business processes by automating common tasks.

Workbooks extends beyond traditional CRM to include sales order processing, contract management and invoicing, so you can manage all your customer information in one place.

With a 360 degree view of your business and access to real-time management information, you can shape your interactions with your customers and make quicker, more informed business decisions to help grow your organisation.

For more information, please visit