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MKBCloudCRM introduces Workbooks CRM to Benelux

Type: #PR

Reading, England, 1st August 2013

MKBCloudCRM has signed as a Master partner for in the Benelux region and will expand’s reach through recruitment of resale partners and promotion of the Workbooks cloud CRM solution across the region.

Peter Lindeman, Managing Director of MKBCloudCRM commented: ‘Having had many years of CRM experience myself, I have found Workbooks to be a far more intuitive and affordable CRM solution for small to mid-size businesses. We ourselves have moved from Salesforce to Workbooks and believe that the breadth of functionality combined with the ease of use and price of Workbooks will make it an attractive proposition in the local region.’

Workbooks cloud CRM solution has been rapidly expanding its market reach through a growing reseller community and MKBCloudCRM follows announcements made earlier this year of UK, Australian and American partner expansion.

Ian Moyse, Sales Director at commented: ‘MKBCloudCRM will extend our reach into the Benelux countries and will enable us to compete with bigger brand names, as we have already done successfully in the UK. We have seen an increasing number of customers approaching us who are unsatisfied with the price and complexity of their existing systems and we expect to find this in the Benelux territory as well.’

Lindeman continued: We already have partners engaging with us and end users trialling the Workbooks system. We expect to compete strongly with the likes of Salesforce and MS Dynamics in Benelux, offering a more affordable solution that enables resale partners to sell not only the services, but also the licences in a profitable manner.

Moyse continued: MKBCloudCRM has already invested in Workbooks training, as have some of its partners. Resellers have long asked how to make margin from cloud solutions and Workbooks offers an ideal opportunity to solve this through the initial sale and the annuity renewals, as well as the opportunity for resellers to deliver consultancy themselves.

About MKBCloudCRM

After extensive research among best of breed solutions and value added applications driving Customer Relationship Management, MKBCloudCRM has selected UK’s Workbooks CRM as best fit for SME’s in the Benelux.

Workbooks Software-as-a-Service CRM includes workflow and enables our customers to accelerate sales, target marketing execution, streamline business processes, drive efficiency and improve the quality of customer support. All with an intuitive and easy to use interface. MKBCloudCRM adds value supporting their reseller channel and customers by offering consultancy, fit for purpose implementation, localized integration and support targeted at the SME market.

MKBCloudCRM is founded by seasoned entrepreneurs, who have years of experience in market and channel development for cloud based services as well as have deep inside knowledge of systems, organisation and business processes required for successful CRM implementations for the SME.

For more information, please visit

About Workbooks provides cloud-based CRM and business applications to help organisations run more effectively. Our suite of products enable our customers to grow sales, improve marketing, provide better customer support and streamline business processes by automating common tasks.

Workbooks extends beyond traditional CRM to include sales order processing, contract management and invoicing, so you can manage all your customer information in one place.

With a 360 degree view of your business and access to real-time management information, you can shape your interactions with your customers and make quicker, more informed business decisions to help grow your organisation.

For more information, please visit