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Sally Salon Services selects Workbooks for Growing Sales Teams

Type: #PR

Reading, England, 25th April 2014

Sally Salon Services Ltd, a leading supplier of hair and beauty products to commercial salons and training colleges, has chosen to roll-out the Workbooks cloud based CRM solution to manage its growing field sales teams.

Sally Salon Services supplies a range of over 4,000 carefully selected hair and beauty products sourced from the world’s leading suppliers and exclusive brands. It helps health and beauty professionals to create a perfect environment in commercial salons and college training departments.

Once implemented, Workbooks CRM will enable the company’s remote Sales teams to easily manage emails, contacts, meetings and quotes from a fully-integrated cloud-based system that synchronises with their Outlook client. Sally Salon Services is implementing Workbooks CRM having reviewed several different CRM vendors and having previously selected SageCRM.

Richard Kirk, Sales Director at Sally Salon Services, commented: “It was crucial for us to find a solution that was easy to use and would result in high rates of user adoption across the team. The Workbooks user interface is incredibly intuitive and we were not surprised to hear that Workbooks achieves the highest user adoption rates in the industry. What’s more, the Workbooks team was incredibly professional throughout the sales process, providing quick responses and valuable advice from their team of consultants.”

Ian Moyse, Sales Director at Workbooks said: “We have found many prospects moving to Workbooks due to the intuitive user interface which often means that very little user training is required and it is an easy system to customise and manage. What’s more, web-based applications like Workbooks provide a much more cost effective way for customers to deliver effective IT to their business as the on-going administrative and internal IT costs are very low.”

Kirk added, “It is a real benefit that we will be able to customise and maintain the system ourselves, and that the cost of on-going administration is minimal. We are confident that Workbooks will significantly improve the effectiveness of the two sales teams, as well as all the management reports essential to managing and achieving our sales targets. We are also considering adding our Sales Support Team to Workbooks in the future to streamline internal workflows and improve customer service.”

About Sally Salon Services

Sally Salon Services is part of Sally Beauty Holdings Inc., which grew from one small store in 1964 in New Orleans into the world’s largest distributor of professional hair and beauty products, with over 4,000 stores worldwide.

In the UK and Ireland we trade at over 250 stores with Salon Services as our professional business brand. Professional customers can enjoy a range of over 4,000 carefully selected hair and beauty products sourced from the world’s leading suppliers and complemented by an extensive portfolio of exclusive brands. Hair and beauty professionals who require specialist services have access to a bespoke training curriculum and college business development.

Salon Services also specialises in equipment to help you create the right look and feel in your salon and achieve an environment that is perfect for your business.

About Workbooks delivers world-class CRM and business applications to the mid-market, at an affordable price and with functionality that transforms business.

Unlike traditional CRM solutions, extends beyond sales, marketing and customer support to include order management, order fulfillment, invoicing and supplier management. This business functionality is delivered out-of-the-box at a price which is typically 50-70% less than enterprise solutions such as Salesforce, Microsoft Dynamics and Netsuite. For more information visit

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