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Wild & Wolf selects Workbooks Cloud CRM to support its continued growth

Type: #PR

Reading, England, 4th December 2013

Wild & Wolf, a leading B2B creator of lifestyle products for retailers, has chosen Workbooks Cloud CRM to replace its Sage CRM system to support its continued growth. Wild & Wolf will implement Workbooks to support its Sales and Marketing teams, and selected Workbooks after extensive market research and comparison.

Jon Cameron, Managing Director at Wild & Wolf, commented: “As we continue to grow we need to provide our sales and marketing teams with the best tools possible to serve our clients effectively. With Workbooks we feel we will gain advantages by automating more processes, having instant access to real-time information, and enjoying a closer integration with our Sage financials system.”

Ian Moyse, Sales Director at Workbooks, commented: “We are pleased to attract a strong brand in the retail sector, such as Wild & Wolf, and to demonstrate a further example of delivering greater value to a Sage financials customer than Sage’s own CRM system.”

Anna Kay, IT Manager at Wild & Wolf, commented: “Workbooks will deliver us a smooth integration with our Sage 200 financials that we did not have previously, and will provide our team with a more intuitive, user friendly interface. We have found the Workbooks team to be fast to respond, easy to engage and very supportive in all our engagements thus far. We believe this will be a valuable business partnership for Wild & Wolf.”

About Wild & Wolf

Wild & Wolf is a designer and manufacturer of award winning gifts, home wares, men’s and women’s accessories. Established eight years ago with the launch of ‘Pretty Useful Tools’ they have developed many ‘in house’ brands, licensed ranges and collaborations. As a supplier to retail outlets, Wild and Wolf products are on sale in all types of shops from small independent lifestyle and gift stores to large independent stores worldwide, its products have continued to win a range of awards including Gift of the year 2013 in categories of Gifts for Men, Best licenses giftware and Gifts Under £10.

About Workbooks

At we deliver world-class CRM and business applications to the mid-market, at a price they can afford and with functionality that can transform their business.

Unlike traditional CRM solutions, extends beyond sales, marketing and customer support, to include order management, order fulfilment, invoicing and supplier management. This business functionality is delivered out of the box at a price which is typically 50-70% less than enterprise solutions such as Salesforce, Microsoft Dynamics and Netsuite.

Workbooks customers are transforming their businesses by adopting our technology, which provides them with the tools they need to accelerate sales growth, improve marketing execution, automate business processes, reduce operational costs and improve the quality of customer service they deliver.

For more information, please visit