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Workbooks CRM Expands Reach Into Australia With Broadcoast Partnership

Type: #PR

Reading, England, 07 February 2013

Broadcoast, a specialist reseller of cloud-based business technologies, has signed up as a resale partner. The Workbooks cloud based CRM solution will be sold through Broadcoast to customers in Australia and New Zealand.

Ian Moyse, Sales Director at Workbooks commented, “We continue to have enquiries from around the world for our cloud-based CRM service. The partnership with Broadcoast will expand our reach and customer base in a new region and as a cloud committed company they are an ideal partner to represent us there.”

Trevor Townsend, Director at Broadcoast commented, “Not only will we resell the Workbooks solution, but we have also adopted it in house as the foundation of our business. As an experienced team we looked for an easy-to-use cloud based CRM that would enable us to easily manage all our opportunities and give our dispersed team the ability to work together effectively. Workbooks gives us this and more. Workbooks provides customers with a wide range of functionality at an affordable cost and as such we believe it is a key offering for the small to medium business compared to more expensive CRM offerings.”

The Workbooks partner base continues to grow at a rapid rate and the Broadcoast announcement follows an announcement earlier this month that Blended Systems will be a resale partner in the USA and Canada. Moyse expanded, “We are seeing an increase in the number of partnership enquiries we receive as resellers realise the opportunity to make margin on both license and service sales in a lucrative growing area of the cloud market; Internet based CRM.”

According to Gartner, worldwide CRM software revenue hit $12bn in 2011, a 13.5% increase from 2010, and was forecasted to grow 7% by the end of 2012. Recent research from Forrester supports this trend, with figures showing that nearly 70% of organisations are now using, or interested in implementing, Cloud-based CRM solutions.

About Broadcoast

Broadcoast deliver a range of cloud-based business technologies and services customised to meet exacting business needs. We offer best in class technology choices suitable for emerging companies and established enterprises alike, and our products place your company in a great position to fully exploit the exceptional value and freedom provided by Cloud based technology.

At BroadCoast we focus on your business. We take the time to understand your businesses needs and strategic direction. We then identify precise solutions that will solve your critical business problems, streamline your processes and drive your business forward.

For more information please see

About Workbooks is one of the fastest growing providers of web based CRM and business applications designed specifically for small and mid-size organisations.

Headquartered in the UK, our suite of products enables our customers to accelerate sales growth, improve marketing execution, streamline business processes and improve the quality of customer support they deliver. The Workbooks CRM Edition delivers easy to use sales force automation, marketing management and customer support tools.

The Workbooks Business Edition extends CRM to include the generation of transaction documents, such as customer orders, supplier purchase orders and customer invoices.

For more information, please visit