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Workbooks CRM Joins the Sales Lead Management Association

Type: #PR

Reading, England, (4th February 2015) is pleased to announce that we have become a 2015 Hi-Visibility sponsor for the Sales Lead Management Association (SLMA). James Obermayer, SLMA founder, commented: “ is one of the fastest growing providers of web-based customer relationship management (CRM) and business applications.  Its applications are designed for small-to-mid-size organizations and are delivered via Software-as-a-Service.  The company, and its director of sales Ian Moyse, has been a champion for sales lead management best practices and we welcome them into the worldwide SLMA family.” 

Moyse commented: “As a cloud CRM solution, we are inherently in the business of helping customers improve their sales effectiveness and managing all aspects of leads, from creation to tracking and KPI (key performance indicator) reporting. Partnering with SLMA makes total sense as the lead membership organization focused in this area. We are pleased to contribute thought-leading content to the SLMA, and welcome members to take advantage of a free demo or trial of our service to find out why we won CRM of the Year in 2013 and 2014, and are rated #1CRM for customer satisfaction.”

About Workbooks

Workbooks delivers award-winning CRM and business applications to the mid-market, at an affordable price and with functionality that transforms business. Unlike traditional CRM solutions, extends beyond sales, marketing and customer support to include order management, order fulfilment, invoicing and supplier management. This business functionality is delivered out-of-the-box at a price that is typically 50-70% less than enterprise solutions such as Salesforce, Microsoft Dynamics and NetSuite.  For more information, visit

About the SLMA

The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads.  The SLMA has 8,454 worldwide members and offers a membership directory, member-to-member discounts, and a website with 300-plus articles from 60 industry authors. 

Levels of SLMA Sponsorship

There are four levels of sponsorship for the Sales Lead Management Association; the Hi-Visibility Sponsorship is just one option.  Starting at $750 annually, SLMA sponsorship offers significant exposure of 50,000 to 140,000 impressions per year to companies interested in reaching the sales lead management community.

The SLMALive Channel: Live Programming and Podcasts

The SLMALive Radio Channel produces marketing and sales shows for at-work listeners, and the weekly SLMA Radio program. SLMA internet radio has interviewed 348 executives on 249 programs.  Podcast replays of SLMA Radio and programs on the SLMALive Channel number in the thousands each month. For more information about SLMA, call Jim Obermayer at (360) 933-1259.

Workbooks Contact:

Cheryl Nichols

Senior Marketing Executive

0118 3030 100

SLMA Media Contact:

Sue Campanale

(360) 933-1259

0118 3030 100