Sales

Modern CPQ software delivers a host of benefits for B2B organisations, from enhanced proposal quality and increased conversion rates to higher customer retention and shorter sales cycles. CPQ captures all of the complex...

The business-boosting benefits of embracing a unified CRM. In the digital age, customers have access to an ever-growing choice of channels and touchpoints. While cold calling and sending out one-size-fits-all email...

All you need to know to start your digital selling journey. Today’s world is moving to the beat of a digital drum. With a wealth of channels and touchpoints available at the swipe of a screen or the click of a button,...

A practical guide to closing more sales and growing your business. Niche or sector aside, your ability to manage your sales leads and opportunities consistently and effectively will have a major impact on your long-term...

And why integration is key The last ten years has been the era of diversification in the publishing industry, as the way audiences consume content has evolved and companies’ advertising requirements have changed. Initially,...

Key performance indicators to demonstrate the role of marketing in driving revenue.  As a marketing leader it’s your job to demonstrate the value of your department in driving revenue and value to the business.  ...

Picture it. You’re the sales and marketing director of a firm, struggling under a spaghetti highway of various processes and systems, with no clarity and even less integration. You’ve had enough. You dream of the day when...

Deploy these tips, techniques, and ideas to improve your sales pipeline.  Niche, sector, product, or service aside, to succeed in today’s challenging business environment, you need a sustainable flow of sales.  To...

There’s so much great literature available today in books, videos, blogs and LinkedIn posts about sales, sales process, sales methodology, how to prospect, how to handle objections, how to negotiate and close, etc. This...

The COVID-19 pandemic sweeping the globe has undeniably ushered in an era of doom and gloom resulting from what many are calling a  looming economic crisis. Whether you’re an individual, a small family business, or a...

In this month’s customer spotlight we look at how Connecticut IT security firm was able to lower costs by 50% and add functionality by replacing Salesforce with Workbooks. Since 1993, Atlantic has been delivering industry...

Revenue is the lifeblood of every organisation and so it is a key metric for all senior executives. CRM helps drive revenue growth by enabling you to optimise the investment you make in sales and marketing, and by giving you a...