Sales

Optimizing your sales strategy hinges on being able to visualize, organize, and act on all your vital customer, sales, or territory data directly within your CRM system. That\'s precisely what CRM mapping offers – it’s a...

While often considered distinct practices, customer relationship management (CRM) and account management are fundamentally intertwined. When used effectively, CRM software can significantly enhance account management efforts,...

It doesn’t matter what niche or sector you operate in – as a business, your ability to generate and nurture leads from a variety of sources will have a significant impact on your long-term success. Armed with a wealth of...

Modern CPQ software delivers a host of benefits for B2B organisations, from enhanced proposal quality and increased conversion rates to higher customer retention and shorter sales cycles. CPQ captures all of the complex...

The business-boosting benefits of embracing a unified CRM. In the digital age, customers have access to an ever-growing choice of channels and touchpoints. While cold calling and sending out one-size-fits-all email...

All you need to know to start your digital selling journey. Today’s world is moving to the beat of a digital drum. With a wealth of channels and touchpoints available at the swipe of a screen or the click of a button,...

And why integration is key The last ten years has been the era of diversification in the publishing industry, as the way audiences consume content has evolved and companies’ advertising requirements have changed. Initially,...

Key performance indicators to demonstrate the role of marketing in driving revenue.  As a marketing leader it’s your job to demonstrate the value of your department in driving revenue and value to the business.  ...

Picture it. You’re the sales and marketing director of a firm, struggling under a spaghetti highway of various processes and systems, with no clarity and even less integration. You’ve had enough. You dream of the day when...

Sales success isn’t just a stroke of luck — it’s built by streamlining strategic processes that help sales teams track, manage, and prioritize opportunities. This is where pipeline management comes into play. Mastering...

There’s so much great literature available today in books, videos, blogs and LinkedIn posts about sales, sales process, sales methodology, how to prospect, how to handle objections, how to negotiate and close, etc. This...

The COVID-19 pandemic sweeping the globe has undeniably ushered in an era of doom and gloom resulting from what many are calling a  looming economic crisis. Whether you’re an individual, a small family business, or a...