Sales and marketing should, in theory, be perfectly aligned. Yet in reality there is often a significant misalignment of these two functions. How do you address the issues caused by this divide and rescue the opportunities that are lost because of it? How can you go about getting both teams to work in unison?
This webinar covers:
- Identifying areas of Sales and Marketing misalignment
- A process to implement in order to improve alignment
- The tangible benefits of Sales and Marketing working together