Christelle Fraysse, Chief Marketing Officer and Claire Hordle, CRM Consultant at Workbooks showcase the power of combining CRM and Marketing Automation.
This webinar covers how to:
- Segment your audience and target them with personalised messages
- Manage all campaigns and related activities effectively
- Track campaign performance, response rates and engagement points
- Align with sales and drive timely and relevant follow-up
- Reduce the administrative burden with automation
- Analyse the ROI of marketing activities so you can focus on what works
- Gain insights to drive better decision making
Watch today to find out how to leverage the power combo ‘CRM and Marketing Automation’ and demonstrate your marketing ROI.