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Picture it. You’re the sales and marketing director of a firm, struggling under a spaghetti highway of various processes and systems, with no clarity and even less integration. You’ve had enough. You dream of the day when cohesion and transparency reign, automatically updated spreadsheets and switched on sales people rule the day. True, the journey to CRM perfection might involve a few headaches – system implementations are never plain sailing – but it will be worth it. We promise.
And the best way to secure your board’s buy in to a new CRM system? It is definitely the message about the impact of CRM on your company’s bottom line – increased revenue generation, better margins, sales people who are all singing from the same hymn sheet. What’s not to love?
In a report which surveyed our customers on the benefits they have realized from CRM, here are the top ways they found CRM helped improve their revenue streams:
And that’s the issue with managing sales and marketing – there are often a whole host of opportunities to boost revenue floating around in the ether – but if you don’t have the right CRM system and processes in place, you will never identify them and it is revenue you will miss out on.
If you want to find out how we helped more of our clients improve their revenue streams, please check out our report.