GoldMine is more of an advanced contact manager than a comprehensive CRM system, with limited functionality mainly focused around contact management and sales pipeline management.
The three most common reasons for switching are:
- Customer Satisfaction – Users are more likely to recommend Workbooks than GoldMine
- Co-Funded Implementation – Workbooks lowers the cost of implementation with co-funded implementation services
- Core Functionality – Workbooks’ core functionality extends beyond marketing, sales and customer service to include marketing automation, order management and fulfilment, invoicing, supplier management and event management